At BlueInk&Co. we are passionate about the quality of our design and discovering the key strategic solutions that create, and build strong brands.

Our process is dedicated to the concept of service; working closely with our clients to ensure the success of their venture every step of the way.


White plates

Research & Analytics

Brand Analysis

Stakeholder Research

Communications & Visual Audit

Competitor Audit

Opportunity & Needs Assessment


Citi for Cities

Brand Strategy

Strategic Consulting

Brand Positioning

Brand Architecture




Design & Implementation

Brand & Product Naming

Brand Identity

Visual & Communications Systems

Digital Strategy & Design

Advertising & Exhibition

Our experience spans over twenty-five years of direct client work. During that time we have helped to build and grow some of the world’s leading brands across a variety of industry sectors. From airlines to automotive, pharmaceutical to finance, sport to entertainment, and start-ups to non-profits.


Aer Lingus  Amicus (CIBC Bank)  Bank of America  BellaVita Foods

Blue Cross and Blue Shield of Florida  18Birdies  Bradford & Bingley

Britannia Airways  Britannia Building Society  British Telecom

CaesarStone  Camper & Nicholson  Citi and Citigroup

Colgate-Palmolive  CCC - Copyright Clearance Center

Delta Airways  Dun & Bradstreet  DuPont  eMart  Ethicon

Faliro House Productions  Ford Motor Company  FirstCaribbean Bank

Foresters, Canada  Geohellas, Greece  HSBC Bank  Instinet Corporation

Johnson & Johnson  LAN Airlines  Marquis Jet  Mazda Motors

MBNA Bank  Merita Bank  Merck  Metavante  Metsa Serla, Finland

Monadnock  Motorola  Navigy  Optum  Qwest Communications

Radianz  RCS Real Estate Advisors  Royal Mail  Royal & Sun Alliance

Scandinavian Airlines (SAS)  Schering-Plough  Shell

The British Tourist Authority  T-Mobile  Towers Perrin  UnitedHealth Group

US Airways  Vauxhall Motors (GM)  Virgin Music Stores  Wyeth


Some clients listed here were former clients of Helen Keyes at previous agencies.


Transforming a legacy brand


CaesarStone is the premier global supplier of quartz surfaces for kitchens and bathrooms.

We transformed a legacy brand so that it met the needs and expectations of an increasingly diverse, informed, and value-oriented audience.



A new health services brand


As part of UnitedHealth Group — this leading $30 billion health services company had a confusing brand portfolio built through acquisition, it lacked a strong single brand, and a robust brand architecture to drive customer value and company growth.

We simplified their architecture to drive growth from a single master brand strategy, then created and brought to life the Optum brand and positioning through employee engagement, new visual expression, and a branded customer experience.

Work created while Helen Keyes was at Prophet.
Optum working style guide

Optum working style guide

Optum — performance
Optum — building sign

Telling brand stories to build a business platform.


Citi for Cities is not a product, a service, or a solution — Citi for Cities is a business growth platform and brand differentiator for Citi. 

Citi for Cities can unify and differentiate, and give Citi a common platform and purpose to capture additional opportunities, and make them refreshingly relevant to cities and citizens in new and unexpected ways. 

Work created while Helen Keyes was at Prophet.



Citi for Cities — collateral system 


Press advertising

Design for the Other 90%

Reimagine the golf experience


We worked with the 18Birdies golf app team to revamp their brand and create a strong visual language to help elevate their brand and get them ready for their 2016 launch. By embracing gamification and our client’s desire to make golf more fun — from the “avid golfer” to the “breakfast baller” — they believed that technology could fuel a renewed passion and love for golf by helping golfers reinvigorate their golf experience.


Creating an independent film company


Established in 2008, Faliro House Productions is the frontrunner in the reemergence of Greek cinema, while also operating an international division for co-productions worldwide.