Telling brand stories to build a business platform.
Citi for Cities is not a product, a service, or a solution — Citi for Cities is a business growth platform and brand differentiator for Citi.
Citi for Cities can unify and differentiate, and give Citi a common platform and purpose to capture additional opportunities, and make them refreshingly relevant to cities and citizens in new and unexpected ways.
Work created while Helen Keyes was at Prophet.