Telling brand stories to build a business platform.


Citi for Cities is not a product, a service, or a solution — Citi for Cities is a business growth platform and brand differentiator for Citi. 

Citi for Cities can unify and differentiate, and give Citi a common platform and purpose to capture additional opportunities, and make them refreshingly relevant to cities and citizens in new and unexpected ways. 

Work created while Helen Keyes was at Prophet.



Citi for Cities — collateral system 


Press advertising

Design for the Other 90%